Weathering life.

The changing weather and rough conditions of the coast of Aalesund, Norway, have made us who we are. We have literally been weathering the storms since the day we were born.

As we move forward, we brought our approach out of our natural habitat into the world, and into different parts of life – going from just weathering the storm to weathering life, whichever shape or form it may take.

Weathering life is about more than protection – it's about resilience, adaptability, and finding strength in the unexpected. It's a mindset carried in every piece we design: functional outerwear built with technical precision, sharp aesthetics, and an uncompromising attention to detail.

With our latest collection, we continue this philosophy. From the coastal winds of Ålesund to the urban streets of the world, BLÆST creates outerwear made for those who meet life head-on – in every season, in every condition. 

Explore the new Autumn/Winter '25 – crafted for the unexpected, designed for everyday life.