New perspectives

We often think of a new season as a blank canvas. An opportunity to reset and find new inspiration as we continue to shape our story. Our SS24 collection explores the intersection of the urban environment and the natural landscape. It is an unexpected point of convergence where technical functionality meets bold minimalism.

Where opposites attract, new perspectives unfold.

Woman wearing the Hjelle jacket from BLÆST
Man wearing the Synes jacket from BLÆST
Man and woman wearing clothes from BLÆST's spring summer 2024 collection
Man and woman wearing clothes from BLÆST's spring summer 2024 collection

A fusion between weatherproof material and structural movement ensures that the SS24 collection is designed to last in urban and natural environments. The minimalist urban aesthetic is accentuated using bold colours, offering a new perspective on signature styles.

Woman wearing the Synes jacket from BLÆST in the colour Caramel café
Woman wearing the Folven lightweight pant, Hjelle lightweight vest and Hjelle lightweight jacket from BLÆST

Introducing Sorona

For our SS24 collection, we introduce a range of styles created using the Sorona® Agile fabric. It combines functionality and sophistication, making it the perfect material for a dynamic lifestyle.

Our Sorona® styles are part of our Free motion capsule collection, and includes the Hjelle range for women and the Folven range for men.

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