Patrick Stangbye is a Creative Director and Brand Strategist with a background in Consumer Psychology and Brand Management (MSc).
There’s been a growing international interest in the Norwegian concept of friluftsliv in recent years. But what is it? And why do so many people prioritise time to be outside, even when it’s raining? Here, consultant Patrick Stangbye shares his thoughts and best tips for a successful nature adventure.
From walking the dog and camping in the forest to climbing high peaks and skiing across vast mountain plateaus – friluftsliv is not limited to one activity or a specific time of the year. It’s a way of life fuelled by a motivation to make the most of the possibilities the different seasons offer. Lonely Planet describes it well when they say: “It’s sort of like the Danish hygge, but where hygge is about finding comfort indoors, friluftsliv is about finding it outdoors.”
Boosts creativity and productivity
For consultant Patrick Stangbye, friluftsliv is about spending a lot of time outside, coexisting with the elements, and feeling comfortable in different weather conditions.
“I grew up in a typical Norwegian suburb, where the trails entering the forest started in my backyard. So, I was fortunate to spend a lot of time exploring nature through cycling and snowboarding,” he says.
Patrick has been in the apparel industry since he was a teenager, and he’s worked in Paris every fashion week since he was around 20 years old. His life is hectic and high-paced, yet he always sets aside time to venture into the great outdoors.
“I do this because it gives me joy. If we follow the average life expectancy in our part of the world, we have about 30 000 days on this planet, and we need to make the most of it. I need to contribute creatively in my line of work, so it’s important to make time for things that inspire me. That is spending time outside, preferably conversing with people who do things with intention. Not only does this give me joy, but it also makes me a lot more productive and adds quality to my work.”
Instagram: @patrickstangbye
From fashion weeks to mountain peaks
When he’s not thinking about future styles and trends, Patrick is very interested in being active. While trail running is close to his heart, he also bikes a lot through the city or the mountains. In addition, he often goes camping.
“There’s this Japanese term that many have become familiar with in recent years called Shirin-yoku, which basically means forest bathing. Immersing oneself in nature has several benefits, both in terms of mental well-being and physical health,” Patrick explains.
The best thing is that you don’t have to be an expert adventurer or spend hours outdoors to experience these benefits. Start with an activity that doesn’t require a lot of planning or new equipment, like short hikes or bike rides – and find a time that suits you. Even as little as a 30-minute walk in the forest can do wonders for both body and soul.
He adds: “Just remember to bring an additional layer in case the weather changes. I always pack a waterproof outer layer of some sort.”
“The moment you have good memories in nature, you’ll want to make it a part of your weekly routine. I recommend finding a friend who wants to come along, as it’s easier to commit to plans with other people.”
Patrick Stangbye
Patrick’s SS24 favourites
One of the collections Patrick has advised BLÆST on is SS24. He has shared his thoughts on everything from fabric and shape to colours and cuts. He has helped us create a collection suited for the growing number of people that prefer versatile styles that can take them from street to trail.
“When you first have experienced comfort, I suppose it’s hard to let it go. The feeling of being ready and capable of doing many different things also feels liberating – and the styles in the SS24 collection will ensure you’re ready for whatever weather comes your way,” he says.
But which styles would he choose to wear himself?
On a camping trip:
“I would pack the Synes shell. It’s a slightly roomy fit and will be good for campsite layering and overall comfort. I could, for instance, fit a mid-layer underneath, like the Folven lightweight vest in the Sorona® fabric. I would probably also wear the Folven lightweight shorts, then bring the Nørve trousers against wind and weather if needed.”
For an active day in Oslo:
“I personally really love the Sula jacket. Even though it’s a women’s style, the fit is still unisex. The jacket is minimal but bold in terms of shape. It sits at the waist, so it’s slightly more formal, but it also works very well on a bike for this reason. Standal is also a great option when I want something that has a workwear look. It’s super clean in execution and can live throughout the day while offering protection against the elements. As for the bottoms, I would go for Folven lightweight shorts or trousers, depending on what the day brings. If it’s chilly on a summer evening, I will opt for the Folven lightweight shirt jacket.”
