Sharing momentum
As a creative management agency, Nora Collective represents talented individuals spanning from footballer Antonio Nusa and culinary mastermind Runa Kvendseth to Norwegian artists like Stig Brenner and Arif. Now, they celebrate their 10th birthday with branded BLÆST gear for talents and management.
When one guy knows a guy that’s related to this other guy, a happy coincidence can lead to exiting new projects. And that’s the case for the collaboration between BLÆST and Nora Collective.
“I first learned about BLÆST through my younger brother, who’s friends with one of the brand’s designers. We had a meeting and quickly realized that we share many of the same values, so the collaboration felt like a no-brainer to us,” says Yunus Daar, Creative Leader and Manager at Nora Collective.
And it was the same for the people behind BLÆST.
“Sometimes you meet people and just hit it off immediately, and our first chat with Nora was like that. They celebrate diversity and the individual, while also representing community and unity. This feels true to our BLÆST spirit, and since they’re celebrating their 10th birthday at the same time as we launch our new identity, it felt natural to share momentum,” says Sandra Nordheim Eikenes, Head of Marketing and Communication at BLÆST.
Creating expressions
At first, Nora Collective primarily worked with artists in the music industry. But now they’ve expanded with new focus areas through Nora Profiles, Nora Sports and Nora PR.
“When we work with our talents, we strive to be innovative and creative, whether it’s through campaigns, productions or physical experiences. Our passion is to create fantastic expressions,” Yunus explains.
And that is what they’re doing with their new jackets as well. Because even though Nora represents a variety of strong individuals, they’ve managed to create a sense of family. And now they needed a way to represent Nora when they’re out and about.
“We got the see the entire AW24 collection and believed that Skåla fleece and Grotli down jacket would be the best styles for us this season. Both jackets are functional and comfortable, and they work well with our logo.”
Get the look
The two jackets that Nora Collective selected will be used by people in management as well as the talents. And even though it’s not possible to buy styles with the Nora logo, you can still get your hands on the fleece and puffer they chose.
Waterproof puffers
With the right gear, it’s easy to enjoy the colder months. And the Grotli down jacket is just one of several weatherproof winter jackets in our collection.
