Explore

BLÆST x Dapper Bistro

To promote our first lightweight capsule collection, we invited some of the coolest Norwegians we know to a dinner at Dapper Bistro.

News: lightweight, yet insulating

Our new range of lightweight styles combine a soft and comfortable fabric with Sorona® Aura insulation to create versatile garments that can be worn throughout the year.
Man standing in front of a waterfall, wearing waterproof styles from BLÆST

3 things you should know about water protection

What does it mean when a product is waterproof? And what is a water column? Here's what you need to know!
People hiking in the mountains

Embrace the Norwegian concept of friluftsliv

What is friluftsliv, and why do so many Norwegians prioritise time to be outside, even when it’s raining? Here, consultant Patrick Stangbye shares his thoughts and best tips.
Man and woman wearing the lightweight Sorona capsule collection from BLÆST

Free motion: the Sorona capsule collection

For SS24, we introduce a range of products made from Sorona® Agile, a lightweight, breathable, and stretchable fabric – perfect for summer.

Momentum

Sharing momentum shapes our stories. Through collaboration, we elevate one another. We build on openness and turn individual strengths into collective success.

New perspectives

Our SS24 collection explores the intersection of the urban environment and the natural landscape. It is an unexpected point of convergence where technical functionality meets bold minimalism.
Man wearing the Øya bucket hat from BLÆST

How to wash accessories

From the waterproof bucket hat to tote bags and caps – our accessories are made to last. But you need to handle them with care to ensure that they maintain the quality.
Sculptor Peder Istad

Reshaping natural elements

Many artists find their inspiration in nature, including Scandi sculptures Anne Otterdal and Peder Istad. Here, we find out what inspires them.
Lead designer at BLÆST, Jaewon Shin

Meet our designer: Jaewon Shin

From growing up in South Korea to working for one of the world's most famous athletic sports brands – our Senior Designer brings exciting international flavours to our HQ. Here, you'll get to know her better!
Woman wearing the Hjelle lightweight vest and skirt from BLÆSt
Woman wearing the Hjelle lightweight vest and skirt from BLÆST

Care tips for Sorona Agile

Our Hjelle and Folven styles are made from a lightweight fabric called Sorona Agile. With the correct care the styles will last season after season.
Man wearing styles from BLÆST as he explores Seoul, South Korea

Exploring Seoul: a city of contrasts

In 2023, we teamed up with the Danish agency Narrow Creative for a special journey through Seoul’s diverse scenes. See the results.

Carefully selected materials

The fabrics we select are not just comfortable and functional; they’re also durable. That way, the garment will last longer, reducing your need to buy new clothes.
The Bud Polartec shirt from BLÆST

Washing the Bud fleece series

Since the fabric has great airflow and moisture-wicking features, you should take care when washing the Bud products to avoid damaging the colour or technical features
Person exploring the outdoors wearing a shell poncho from BLÆST

How to wash shell styles

When it’s time to wash your shell jacket, poncho, or pants, you can easily do that by following these steps.

How to wash down jackets

Care instructions for warm winter jackets.
Woman wearing clothes from BLÆST's 2023 autumn winter collection

Elemental exploration

Venture into the great outdoors and immerse yourself in nature with our autumn/winter collection.
Person exploring the rugged coastline of Scotland wearing BLÆST
Person exploring the rugged coastline of Scotland wearing BLÆST

BLÆST for Browns by Dreaded Path

The rugged coastline of Scotland offers hidden gems worth exploring, regardless of the weather. We sent Dreaded Path on an adventure to test some SS23 styles there.