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Women wearing waterproof down jackets from BLÆST

Weatherproof winter jackets

From statement puffers to down coats – our winter jackets are warm, waterproof, and windproof.
Women wearing waterproof down jackets from BLÆST

Smaller Christmas gifts

Looking for a practical gift that won’t break the bank? From beanies to bags – check out our ideas for smaller holiday presents.

Best holiday gifts for women

Whether you’re looking for a small gift or want to spoil the leading lady in your life, we’re here to help. These are our best holiday gift ideas for women.

Holiday gifts for active families

Many families are constantly on the move. And they need the freedom to do so. The perfect presents for them are waterproof outerwear.

Best holiday gifts for men

From accessories designed for the urban explorer, to functional outerwear that will impress even the most enthusiastic tech buff – these are our best gift ideas for the men in your life.

Sharing momentum

As a creative management agency, Nora Colletive represents talented individuals spanning from footballer Antonio Nusa and culinary mastermind Runa Kvendseth to Norwegian artists like Stig Brenner and Arif. Now, they celebrate their 10th birthday with branded BLÆST gear for talents and management.
People wearing the Skåla fleece from BLÆST

Care tips for the sherpa fleece

Washing instructions for styles created using the Thermal Pro fleece from Polartec®.

How to wash down jackets

Care instructions for warm winter jackets.

News: lightweight, yet insulating

Our new range of lightweight styles combine a soft and comfortable fabric with Sorona® Aura insulation to create versatile garments that can be worn throughout the year.

BLÆST x Dapper Bistro

To promote our first lightweight capsule collection, we invited some of the coolest Norwegians we know to a dinner at Dapper Bistro.
Man wearing the Randers insulated jacket from BLÆST

How to wash styles with Sorona® Aura insulation

From Randers and Saksa to Slogen and Åse – this is how you care for products with Sorona® Aura insulation.
Man standing in front of a waterfall, wearing waterproof styles from BLÆST

3 things you should know about water protection

What does it mean when a product is waterproof? And what is a water column? Here's what you need to know!
Man wearing a BLÆST jacket with Primaloft insulation

Washing jackets with Primaloft® Bio insulation

Padded jackets contain more materials than a lightweight shell jacket, but that doesn’t mean they’re complicated to care for.

Carefully selected materials

The fabrics we select are not just comfortable and functional; they’re also durable. That way, the garment will last longer, reducing your need to buy new clothes.
People hiking in the mountains

Embrace the Norwegian concept of friluftsliv

What is friluftsliv, and why do so many Norwegians prioritise time to be outside, even when it’s raining? Here, consultant Patrick Stangbye shares his thoughts and best tips.
Man and woman wearing the lightweight Sorona capsule collection from BLÆST

Free motion: the Sorona capsule collection

For SS24, we introduce a range of products made from Sorona® Agile, a lightweight, breathable, and stretchable fabric – perfect for summer.

Momentum

Sharing momentum shapes our stories. Through collaboration, we elevate one another. We build on openness and turn individual strengths into collective success.

New perspectives

Our SS24 collection explores the intersection of the urban environment and the natural landscape. It is an unexpected point of convergence where technical functionality meets bold minimalism.
Man wearing the Øya bucket hat from BLÆST in black

How to wash accessories

From the waterproof bucket hat to tote bags and caps – our accessories are made to last. But you need to handle them with care to ensure that they maintain the quality.
Sculptor Peder Istad

Reshaping natural elements

Many artists find their inspiration in nature, including Scandi sculptures Anne Otterdal and Peder Istad. Here, we find out what inspires them.
Lead designer at BLÆST, Jaewon Shin

Meet our designer: Jaewon Shin

From growing up in South Korea to working for one of the world's most famous athletic sports brands – our Senior Designer brings exciting international flavours to our HQ. Here, you'll get to know her better!
Woman wearing the Hjelle lightweight vest and skirt from BLÆSt
Woman wearing the Hjelle lightweight vest and skirt from BLÆST

Care tips for Sorona Agile

Our Hjelle and Folven styles are made from a lightweight fabric called Sorona Agile. With the correct care the styles will last season after season.
Man wearing styles from BLÆST as he explores Seoul, South Korea

Exploring Seoul: a city of contrasts

In 2023, we teamed up with the Danish agency Narrow Creative for a special journey through Seoul’s diverse scenes. See the results.
The Bud Polartec shirt from BLÆST

Washing the Bud fleece series

Since the fabric has great airflow and moisture-wicking features, you should take care when washing the Bud products to avoid damaging the colour or technical features
Person exploring the outdoors wearing a shell poncho from BLÆST

How to wash shell styles

When it’s time to wash your shell jacket, poncho, or pants, you can easily do that by following these steps.
Woman wearing clothes from BLÆST's 2023 autumn winter collection

Elemental exploration

Venture into the great outdoors and immerse yourself in nature with our autumn/winter collection.
Person exploring the rugged coastline of Scotland wearing BLÆST
Person exploring the rugged coastline of Scotland wearing BLÆST

BLÆST for Browns by Dreaded Path

The rugged coastline of Scotland offers hidden gems worth exploring, regardless of the weather. We sent Dreaded Path on an adventure to test some SS23 styles there.