This season, BLÆST introduces FLOW — a collection inspired by movement, momentum, and the quiet power of nature.

Shot at Verdens Ende, on Norway’s rugged coastline, the campaign captures garments in their natural element: shaped by wind, framed by stone, and surrounded by sea. The landscape becomes a force — not just a backdrop — echoing the way each piece is designed to meet shifting conditions with clarity and intent.

Spring/Summer 2025 moves between protection and expression. Between outerwear that adapts to the unexpected and silhouettes that make a statement. Light, sculptural, and technically precise — this is outerwear made to move with you, and stand on its own.

Verdens Ende — the edge of the world.

A place where nothing stands still.
Watch the full campaign film and experience the SS25 collection in motion.

Collection highlights

Function meets form. Flow meets force. The SS25 collection blends BLÆST’s signature outerwear DNA with fresh seasonal silhouettes designed for transition, lightness, and modern structure.