
Get ready for spring with BLÆST
Spring is fast approaching, so it’s almost time to swap winter clothes for lighter and brighter styles. From trending colors and inclusive design to functional materials – take a closer look at our SS23 collection for inspiration!
As the days get brighter and longer, we look forward to spending more time outdoors. But who isn’t, right? Here in Norway, however, the weather can change instantly – and we need to embrace this to enjoy our everyday life. That is why we have designed a collection that serves multiple purposes.
Calming neutrals and energizing colors
During the pandemic, a lot of people sought refuge in nature. And even though that time is in our rearview mirror, we still need to connect with nature and feel the tranquility of a quiet forest or the ocean breeze. It is no secret that nature is an essential source of inspiration when we design new styles, but this is also the case when we decide on color palettes.
The calming neutrals of nature have been our core colors for years and will continue to be that for SS23. In addition, we have added some bold colors that make us feel joy and excitement. That way, you will find a style that makes you feel comfortable and confident.
Our core colors are Beige, Birch, Dusty Green, Dark Navy, and Black, while our trend colors for this season include Pat Red, Molte Yellow, and Dawn Blue.
Flexible and inclusive styles
From walking to work and playing with the kids in a park to hiking adventures, city strolls, and festivals – an active lifestyle requires comfortable clothes that suit your style and body type.
You will, therefore, see a great emphasis on utility-style clothing, comfortable fits, and unisex products in our SS23 collection.