Explore our stories

People hiking in the mountainsPeople hiking in the mountains

Embrace the Norwegian concept of friluftsliv

What is friluftsliv, and why do so many Norwegians prioritise time to be outside, even when it’s raining? Here, consultant Patrick Stangbye shares his thoughts and best tips.
People from the BLÆST team discussing the design on one of their jacketsPeople from the BLÆST team discussing the design on one of their jackets

Work with us

We're looking for a Marketing manager to join our team in Ålesund. Is that you?

Sharing momentum

As a creative management agency, Nora Colletive represents talented individuals spanning from footballer Antonio Nusa and culinary mastermind Runa Kvendseth to Norwegian artists like Stig Brenner and Arif. Now, they celebrate their 10th birthday with branded BLÆST gear for talents and management.

Lightweight, yet insulating

Our range of lightweight styles combine a soft and comfortable fabric with Sorona® Aura insulation to create versatile garments that can be worn throughout the year.

BLÆST x Dapper Bistro

To promote our first lightweight capsule collection, we invited some of the coolest Norwegians we know to a dinner at Dapper Bistro.
Sculptor Peder IstadSculptor Peder Istad

Reshaping natural elements

Many artists find their inspiration in nature, including Scandi sculptures Anne Otterdal and Peder Istad. Here, we find out what inspires them.
Lead designer at BLÆST, Jaewon ShinLead designer at BLÆST, Jaewon Shin

Meet our designer: Jaewon Shin

From growing up in South Korea to working for one of the world's most famous athletic sports brands – our Senior Designer brings exciting international flavours to our HQ. Here, you'll get to know her better!
Man wearing styles from BLÆST as he explores Seoul, South KoreaMan wearing styles from BLÆST as he explores Seoul, South Korea

Exploring Seoul: a city of contrasts

In 2023, we teamed up with the Danish agency Narrow Creative for a special journey through Seoul’s diverse scenes. See the results.
Person exploring the rugged coastline of Scotland wearing BLÆST

BLÆST for Browns by Dreaded Path

The rugged coastline of Scotland offers hidden gems worth exploring, regardless of the weather. We sent Dreaded Path on an adventure to test some SS23 styles there.