In the right element

We are very grateful to have Browns as a retailer in the UK, and when they wanted to see BLÆST in an environment that might spark a sense of adventure in their customers, we contacted Dreaded Path. 

As a creative studio we’ve worked with before, they know our products and where Brits might venture to explore the outdoors. This spring, they traveled to a hidden cove on the coast of Scotland near the village of Hopeman. 

According to Dreaded Path, Clashach Cove is “a paradise for those seeking adventure and a sense of wonder.” And they believe it’s the perfect place to test and showcase BLÆST. 

“If you were to visit Clashach Cove on a typical day, you would likely experience a mixture of sunshine, wind, and rain, all at the same hour. BLÆST’s rainwear is ideal for such an environment, keeping you dry and comfortable no matter the weather,” Dreaded Path says. 

The result of this adventure? A photo series showcasing various BLÆST styles in their right element.

About Browns

When Browns first opened their doors in 1970, it was UK’s first multi-brand luxury boutique. Since then, they’ve continued to be a leader in fashion.

Their flagship store was located at South Molton Street in London for 50 years, before being moved to Brook Street in Mayfair in 2020.

About Dreaded Path

Working to create stories rooted in the outdoors, Dreaded Path is a creative studio that delivers everything from content creation and strategy to communication and research.

This is not the first time they style BLÆST, as they travelled to the Falls of Feugh to test some of BLÆSTs product in 2022.