Man wearing clothes from BLÆST as he explores Seoul, South Korea

Exploring Seoul: a city of contrasts

In Seoul, South Korea, skyscrapers tower above historic streets, showing off the city’s many sides. With a blend of old and new, every corner has a unique feeling, waiting to be explored.

Last year, we teamed up with the Danish agency Narrow Creative for a special journey through Seoul’s diverse scenes. Our goal? To bring our garments to life against the backdrop of the city. 

Team

Production: Narrow Creative 

Creative direction:  Jun Andersen & Kasper Mølgaard-Nielsen 

Photo: Finn Christian Peper 

Models: Jun Andersen and Carlos Montano 

Assistant: Asta Garfiel   

Man wearing the Sula jacket and Klipra pant from BLÆST
Two men wearing clothes from BLÆST as they explore Seoul
Man wearing the Sula jacket and Klipra pant from BLÆST while exploring Seoul
Man wearing the Sula jacket and Klipra pant from BLÆST while exploring Seoul

Narrow Creative

A contemporary creative agency specialised in creating commercially meaningful experiences for great brands and retailers within the sports/fashion scene.

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